Marketing 101

  • Marketing your e-commerce website

    Subscribe to our newsletter here, so you don’t miss out on the latest advice and articles on business and marketing. Running an e-commerce business is always tempting. Drop-shipping seems like the easiest way forward: no need to keep stock, run light with just a website connecting clients with product suppliers. However, promoting an e-commerce business is ...
  • Cost per click increase on Facebook and Google: what to do

    Subscribe to our newsletter here, so you don’t miss out on the latest advice and articles on business and marketing. 2010’s was the decade when Facebook and Google really came into strength. More than that: the two giants became advertising monopolies. Both companies can claim that they are also in the business of photo-sharing, mobile hardware, ...
  • Reducing your CPA on Google Ads – a two-year case study

    Running a Google Ads campaign can be tedious. It can certainly be very costly and simply unaffordable for young businesses. However, if you have a budget that you can set aside just for Google Ads, and you follow certain steps, you can eventually optimise your campaigns so you get the right ROI (Return On Investment) ...
  • How to create a marketing plan for your startup

    Get your free marketing plan template here. When you start your business, there are many things to consider. One of the main questions everyone has to answer is: how to get perspective clients to see my business and buy (service or product) from me? A well-structured marketing plan helps answer this question. It will help you ...
  • How to advertise for free

    Subscribe to our newsletter here, so you don’t miss out on the latest advice and articles on marketing. Advertising, in one form or another, has been round for hundreds of years. And over the years, the advertising prices have been rising again and again, year after year. Today, while the costs of starting a business are minimal compared to ...
  • How to A/B test your Facebook Ads

    Complete the form on this page here to receive a free A/B Testing excel spreadsheet template A/B testing plays a key part on any advertising platform. Facebook is no exception. There is a reason why Facebook decided to introduce A/B split test in 2017 – all advertisers who were seeing any tangible results were already doing it in a “manual mode”. Here is ...
  • Top 5 mistakes to avoid with Google Ads

    Over the past 20 years, Google Ads has become more and more complicated. With so many different settings, ad variations and targeting options, it is easy to miss out on some key elements. These elements can and will affect your results and ad ranking. Therefore, after you finish creating a new campaign, always go through ...


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