Top 3 Ukrainian companies: their story and growth hacks

Subscribe to the newsletter here, so you don’t miss out on the latest advice and articles on business. In 2022 there has been a lot of talk about Ukrainian founders who have started and grown their businesses abroad. However, there are also some top companies that were started in Ukraine, went public, and brought anContinue reading “Top 3 Ukrainian companies: their story and growth hacks”

Marketing your e-commerce website

Subscribe to our newsletter here, so you don’t miss out on the latest advice and articles on business and marketing. Running an e-commerce business is always tempting. Drop-shipping seems like the easiest way forward: no need to keep stock, run light with just a website connecting clients with product suppliers. However, promoting an e-commerce businessContinue reading “Marketing your e-commerce website”

Cost per click increase on Facebook and Google: what to do

Subscribe to our newsletter here, so you don’t miss out on the latest advice and articles on business and marketing. 2010’s was the decade when Facebook and Google really came into strength. More than that: the two giants became advertising monopolies. Both companies can claim that they are also in the business of photo-sharing, mobileContinue reading “Cost per click increase on Facebook and Google: what to do”

Reducing your CPA on Google Ads – a two-year case study

Running a Google Ads campaign can be tedious. It can certainly be very costly and simply unaffordable for young businesses. However, if you have a budget that you can set aside just for Google Ads, and you follow certain steps, you can eventually optimise your campaigns so you get the right ROI (Return On Investment)Continue reading “Reducing your CPA on Google Ads – a two-year case study”