Cost per click increase on Facebook and Google: what to do

Subscribe to our newsletter here, so you don’t miss out on the latest advice and articles on business and marketing. 2010’s was the decade when Facebook and Google really came into strength. More than that: the two giants became advertising monopolies. Both companies can claim that they are also in the business of photo-sharing, mobileContinue reading “Cost per click increase on Facebook and Google: what to do”

Reducing your CPA on Google Ads – a two-year case study

Running a Google Ads campaign can be tedious. It can certainly be very costly and simply unaffordable for young businesses. However, if you have a budget that you can set aside just for Google Ads, and you follow certain steps, you can eventually optimise your campaigns so you get the right ROI (Return On Investment)Continue reading “Reducing your CPA on Google Ads – a two-year case study”

How to create a marketing plan for your startup

Get your free marketing plan template here. When you start your business, there are many things to consider. One of the main questions everyone has to answer is: how to get perspective clients to see my business and buy (service or product) from me? A well-structured marketing plan helps answer this question. It will helpContinue reading “How to create a marketing plan for your startup”