When starting a new business, 100 things will got through your head, but you need to be very systematic about it, otherwise you will fail. 1. Idea validation. First and foremost – validate your idea. You might think that you have invented Facebook, but guess what? There is already a Facebook out there, and goodContinue reading “Things to consider when starting a new business”
Author Archives: Rykov Media
How to advertise for free
Subscribe to our newsletter here, so you don’t miss out on the latest advice and articles on marketing. Advertising, in one form or another, has been round for hundreds of years. And over the years, the advertising prices have been rising again and again, year after year. Today, while the costs of starting a businessContinue reading “How to advertise for free”
How to A/B test your Facebook Ads
Complete the form on this page here to receive a free A/B Testing excel spreadsheet template A/B testing plays a key part on any advertising platform. Facebook is no exception. There is a reason why Facebook decided to introduce A/B split test in 2017 – all advertisers who were seeing any tangible results were already doing it in aContinue reading “How to A/B test your Facebook Ads”
Finding the first adopters/clients for your startup
You got an idea for your product. You think it’s brilliant. But there is only one way to test it – you need to find first clients willing to spend money on it. This is the path to finding your first adopters. 1. Creating a profile of your ideal customer Who is the person thatContinue reading “Finding the first adopters/clients for your startup”
Top 5 mistakes to avoid with Google Ads
Over the past 20 years, Google Ads has become more and more complicated. With so many different settings, ad variations and targeting options, it is easy to miss out on some key elements. These elements can and will affect your results and ad ranking. Therefore, after you finish creating a new campaign, always go throughContinue reading “Top 5 mistakes to avoid with Google Ads”
