Subscribe to our newsletter here, so you don’t miss out on the latest advice and articles on marketing. Advertising, in one form or another, has been round for hundreds of years. And over the years, the advertising prices have been rising again and again, year after year. Today, while the costs of starting a businessContinue reading “How to advertise for free”
Author Archives: Rykov Media
How to A/B test your Facebook Ads
Complete the form on this page here to receive a free A/B Testing excel spreadsheet template A/B testing plays a key part on any advertising platform. Facebook is no exception. There is a reason why Facebook decided to introduce A/B split test in 2017 – all advertisers who were seeing any tangible results were already doing it in aContinue reading “How to A/B test your Facebook Ads”
Finding the first adopters/clients for your startup
You got an idea for your product. You think it’s brilliant. But there is only one way to test it – you need to find first clients willing to spend money on it. This is the path to finding your first adopters. 1. Creating a profile of your ideal customer Who is the person thatContinue reading “Finding the first adopters/clients for your startup”
Top 5 mistakes to avoid with Google Ads
Over the past 20 years, Google Ads has become more and more complicated. With so many different settings, ad variations and targeting options, it is easy to miss out on some key elements. These elements can and will affect your results and ad ranking. Therefore, after you finish creating a new campaign, always go throughContinue reading “Top 5 mistakes to avoid with Google Ads”
How to validate a business idea with no budget
Complete the form on this page here to receive a free actionable excel spreadsheet template We all have that “Eureka” moment. This is when we think: “I just thought of the new Facebook or Airbnb, and this baby will make me millions”. But, how do we know that the idea can stand the test ofContinue reading “How to validate a business idea with no budget”
