Cost per click increase on Facebook and Google: what to do

Subscribe to our newsletter here, so you don’t miss out on the latest advice and articles on business and marketing. 2010’s was the decade when Facebook and Google really came into strength. More than that: the two giants became advertising monopolies. Both companies can claim that they are also in the business of photo-sharing, mobileContinue reading “Cost per click increase on Facebook and Google: what to do”

Five biggest mergers in corporate history: overview and lessons to be learned

Subscribe to our newsletter here, so you don’t miss out on the latest advice and articles on business. When you hear about another big corporate merger what do you think? Well, truth be told, probably not much. It may pique your interest if the merger is directly related to the sector/industry that you work in,Continue reading “Five biggest mergers in corporate history: overview and lessons to be learned”

Things they don’t tell you about running a business: from biomimetics to becoming a serial entrepreneur

How did it all start for you? I earned a degree in Mechanical Engineering and Human Biology from Brown University in 2010 and the first job I had outside of college was working as a sustainability intern for the university doing a water usage study. This is also where I first learned the principles and processesContinue reading “Things they don’t tell you about running a business: from biomimetics to becoming a serial entrepreneur”